Ekka Strawberry Sundaes
THANKS FOR THE MEMORIES BRISBANE
To Our Wonderful Community,
The Ekka Strawberry Sundae program has been a cherished part of our journey at The Prince Charles Hospital Foundation, bringing joy, connecting communities, and raising vital funds for medical research.
As we approach our 40-year milestone in 2026, we’ve made the difficult decision to step back from the program. This will allow us to focus on initiatives that improve patient care, fund life-saving research, and create a lasting impact.
What started as a small and humble fundraising opportunity over 30 years ago, has swelled to a mammoth operation, requiring nine months of planning, five busy sites, and the help of over 2,000 incredible volunteers each year. While this success is a testament to our incredible volunteers and the community, rising operational costs and associated risks have made it increasingly challenging to sustain.
This wasn’t an easy decision to make, but we’re confident it’s the right one.
To those who have generously volunteered their time over years, and in some instances, decades – thank you. Your dedication has made a real difference in the lives of countless patients.
While our time with the Ekka Strawberry Sundae program ends, your opportunity to make an impact does not. We invite you to continue supporting us through volunteering, donating, or advocating for our mission to help people live healthier for longer.
We’re excited for what’s ahead and look forward to sharing this next chapter with you.
Warm Regards,
Steve Francia
CEO – The Prince Charles Hospital Foundation.
A message to our incredible Strawberry Sundae Volunteers
Claim Your Limited-Edition Strawberry Sundaes Pin!
Get ready for a sweet surprise! To commemorate our incredible history as custodian of the iconic Ekka Strawberry Sundae program, we’re thrilled to unveil a special edition Strawberry Sundae by The Common Good pin.
This isn’t just a pin; it’s a badge of honour for all the amazing volunteers and supporters who have made this beloved tradition possible.
This exclusive pin is a commemorative keepsake, celebrating the sweet impact we’ve made together. With only 1,000 available, it’s a unique way to remember your contribution to this cherished chapter.
Register now to secure your pin and stay connected with us—your dedication and passion help us continue making a difference for patients and their families. Don’t miss this special opportunity!
Final design coming soon.
Pin will be posted in late March.
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Donate the cost of a Strawberry Sundae
Celebrate the sweet legacy of the Strawberry Sundae program by donating the cost of your favourite treat. Your gift will help continue supporting life-saving medical research and patient care at The Prince Charles Hospital and Caboolture Hospital.
Don’t Miss Out on Our 40th Anniversary Gala Ball!
2026 marks a monumental milestone for us—40 years of making a difference in the lives of patients, researchers, and communities.
We’ll be hosting a spectacular Gala Ball to celebrate, and we want YOU to be part of this unforgettable night. Sign up for our waitlist now and be the first to know when tickets go on sale.
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Your Support Means the World to Us
Please Keep It Going!
There are many ways you can continue making a difference for The Prince Charles Hospital and Caboolture Hospital.
Here are just a few:
Join the Hospital Volunteer Team
Share your time and talents to make a difference for patients and visitors at the hospitals we help to support. Whether it’s assisting with wayfinding, making patient ward visits, or providing administrative support, every bit of your contribution counts.
Become a Regular Giver
By becoming a monthly donor, you’ll provide continuous support for life-saving care and groundbreaking research, helping make a lasting difference in the lives of patients and their families.
Leaving a Lasting Legacy
Create a lasting impact by including a gift in your Will. It’s a meaningful way to give back to the community and ensure support for Queenslanders for generations to come.
Corporate Enquiries
Looking for a new way to support health outcomes at The Prince Charles Hospital and Caboolture Hospital?
We’d love to chat about exciting new corporate opportunities. Reach out to Charlotte Jones, Relationship Manager, at 1800 501 269 or charlotte.jones@tpchfoundation.org.au.
Media Enquiries
For The Prince Charles Hospital enquiries, contact
Isabella Zaini (nee Robinson), Communications and Media Officer
Email: isabella.zaini@tpchfoundation.org.au
Phone: 1800 501 269
For RNA media enquiries, contact
Veronica Carew, General Manager Communications
Email: vcarew@rna.org.au
Phone: 0408 323 631
Sweet Memories
Ekka Strawberry Sundae in the Media
That's a wrap on Strawberry Sundaes for 2024.
Ekka Strawberry Sundae Stall Wrap 2023.
Ekka Strawberry Sundae Stall Wrap 2022.
Read Why We Loved the Ekka Strawberry Sundae For More Than 30 Years
Read more
History of the Strawberry Sundae at the Ekka
How the Ekka Strawberry Sundae has evolved since the 1950's and it's role in raising vital funds for medical research.
Five Reasons Ekka Strawberry Sundaes are so special
As far as Ekka traditions go, one treats the tastebuds AND helps people live healthier for longer. Click to read 5 reasons why Ekka Strawberry Sundaes are so special.
The Guide to Making the Perfect Strawberry Sundae
The 5 simple steps to assembling the perfect Ekka Strawberry Sundae, with fresh locally sourced ingredients with the help of Lick! Ice Cream.
FAQs
The Prince Charles Hospital Foundation has been involved in the Ekka Strawberry Sundae program for more than 30 years. You can read about the History of the Strawberry Sundae at the Ekka here.
Yes, of course. Ekka Strawberry Sundaes will still be available at the 2025 edition of the Ekka festival that will run between 9 and 17 August.
Perhaps is the combination of sweet vanilla ice cream and strawberries or perhaps it’s because it tastes so delicious. The Strawberry Sundae has been an icon of the Royal Queensland Show (Ekka) since 1950.
You can read The Guide to Making the Perfect Strawberry Sundae here.
While it’s certainly our most well-known fundraising activity, the Ekka Strawberry Sundaes were just one of many fundraising initiatives run by the Foundation each year. As we approach our 40-year milestone in 2026, stay tuned for new initiatives that will be inspiring community support.